The latest potential answer to the music industry’s greatest question: “What’s Next?”

Below, the press release:

Third Man Records Announces The Vault

Subscription Service to Offer Exclusive Online Content and Physical Product from Third Man Artists

In their latest groundbreaking initiative, Jack White’s Third Man Records announces the July 3rd opening of The Vault at 3:33 p.m. CST. The Vault is a social networking and subscription service that provides exclusive offerings from the label’s artists. Subscribers will have access to online content and physical products from Third Man artists including The White Stripes, The Raconteurs and The Dead Weather, all of which will ONLY be available to Vault subscribers.

The Vault is a two-tiered service, providing a forum for all subscribers to create member profiles and usersites, post comments and interact with other members. For the $7-a-month Premium Service (three month minimum), subscribers will get unlimited access to all online Vault services, including exclusive pre-sale concert tickets, streaming video, video messages, official chat rooms, photos, artist updates and pay per view live concerts. The $20-a-month Platinum Service (three month minimum) includes all online content as well as quarterly Third Man 12” LPs, extremely limited 7” records and t-shirts These products will only be available through The Vault and will not be distributed to shops or available from Third Man’s online mail order service.

Platinum subscribers who sign up between July 3rd and July 21st will receive a double album of The White Stripes’ LP Icky Thump featuring an exclusive MONO mix, 180 Gram Vinyl and customized artwork, as well as a Third Man Records exclusive T-shirt and a 45 of The Dead Weather performing two covers, “Forever My Queen” and “Outside,” with special dedicated labels and sleeves exclusive to The Vault. While the Premium subscription is available at all times, Platinum subscribers who miss the July 21st deadline must wait until the following registration period for the next set of Third Man products.

For more information on The Vault, check out www.thirdmanrecords.com

Tags: Dead Weather, Jack White, mike errico, new business model, Raconteurs, Tallboy 7, The Vault, Third Man Records, White Stripes

This entry was posted on Monday, July 6th, 2009 at 12:55 pm and is filed under Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.